Tuesday, April 20, 2004

Jump Suits

A quick note to mention something Mr Kenneth has noticed popping up around London. Some clever fellow has actually taken time out of their life to mass-produce some printed stickers, especially to adhere to the advertising of the Dove brand of skincare preparations. Sticker-form political statements against Esso and those considered world-destructing, evil corporate giants, Mr Kenneth is familiar with. But whether the mystery stickerer of old London town has some grudge against Lever who manufacturer Dove, Mr Kenneth knows not. Indeed Mr Kenneth cares not. The only reason for mentioning this self-adhesive activity is that Mr Kenneth is mildly amused by it.

The campaign Dove is running features some curvacious, voluptuous females of the sort less seen in such marketing activity. (You may have seen the television extension of this campaign) Empowering the woman on the street and asserting their attractiveness may be the sub-text, but Mr Sticky aint interested and the stickers noted so far have read as follows:

Dove: For fat birds

Dove: Who ate all the pies?

Dove: A healthier diet would be better

The amusement Mr Kenneth finds himself experiencing is less to do with poking fun at the porky and more to do with the surreality of an individual having such a strong reaction to an advertising campaign, that they feel compelled to make up a series of stickers to deface it with no obvious motivation, other than the amusement of themselves and the potential amusement of others.